The full book can be downloaded in:

The annexes to the book can be downloaded here (pdf).

You can also read and download the book’s individual chapters. The book was originally published in the form of a feuilleton, where every fortnight an additional section was published. The book contains in total 6 chapters and 9 annexes:

  • Chapter 1: e-book ( .epub) or portable document format (.pdf)
  • Chapter 2: e-book ( .epub) or portable document format (.pdf)
  • Chapter 3: e-book ( .epub) or portable document format (.pdf)
  • Chapter 4: e-book ( .epub) or portable document format (.pdf)
  • Chapter 5: e-book ( .epub) or portable document format (.pdf)
  • Chapter 6: e-book ( .epub) or portable document format (.pdf)
  • The ANNEXES to the book can be downloaded here (pdf).

By making this book available free of charge, I’d like to ask you some favors in return, knowing damn well that I cannot control whether you will comply. As an entrepreneur in heart and soul, I’ll take that risk. But then, at 75 years of age, it will not affect me if you don’t comply. You will still have benefited from the book, which is the whole idea and purpose of this website.

What I would like to ask you:

  1. Please be so kind to send any improvements, language wise and text wise, to:
  2. If you like what you have read, go ahead and make it known to your network.
  3. If you have stories or insights to share, I’d gladly see how I can incorporate them in the book and then mention you as a contributor.
  4. The normal conditions which apply to downloading and reading this book free of charge can be found by clicking on:

Creative Commons Licence

Some parts of this book are copyrighted by other authors, notably by Geert Hofstede. The permissions to quote I received from Geert Hofstede do not automatically transfer to you as the reader. The copyrighted parts by Geert Hofstede are clearly indicated, and permission to quote can be obtained from:

The advantage of an e-book is that you do not have to carry a bulky book around, and you can easily read only some core topics and continue to those sections which meet your needs. We suggest to read at least the following sections:

  • 1.5 up to 1.9
  • 3.1 up to 3.4
  • 4.5 and 4.6

Next, depending on your areas of interest you may e.g. want to read one or more of the sections in chapter 6, “Capita Selecta”. If you are planning to engage external consultants to help you with your culture, then please consult Annex 5. If you want to read more about how to collect qualitative information about culture in a reliable way, please go to Annex 3.

Next to the book you will find concise write-ups of the model. It may come in handy to print the one that suits you best, as an aid to digest this book; without having to memorize the model or to leaf back to refresh your memory. Of course, you are also free to print out the whole book. Printers are patient, just a matter of putting sufficient paper in the printer. Enjoy!